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    Kitchen 280

    Published on January 13th, 2009 | by Greg

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    Zojirushi: Nice Rice, Great Design

    Zojirushi makes some of the best Japanese kitchen appliances- their water heater/dispensers are invaluable and are how we make our tea here at TrulyObscure. But their rice cookers had always seemed a bit pricey, compared with the cheaper models available at big box stores. Of course, it turns out that there is a reason for the price- and some time spent with the Zutto Neuro Fuzzy Rice Cooker convinced us that those who cook a fair amount of rice should definitely consider the Zutto.

    First, the bad- it’s $200 or so. That’s quite a bit of money compared to the competition and if you only cook rice occasionally, you might want to put away your wallet. But if you care about rice- and especially like rice beyond the plain white variety- then the fuzzy logic processing and the made in Japan quality definitely make it worth the price difference. First, the Zutto is easier to clean than some other rice cookers, and is well-designed, even sexy. Granted, it goes better with other Zutto appliances (Zojirushi makes a toaster, water heater, and coffee maker with similar styling). But even by itself, the small footprint and clever lid design make the unit attractive and easy to find space for.

    We liked the timer functions, and the Zutto did keep our rice warm without worry for quite a while. Rice from the “slow” mode is definitely better, but even the fast mode makes for good grains- brown, black, sticky, wild rice, etc. The manual could have been more helpful, and perhaps a better LCD screen would be great. But the Zutto Neuro Fuzzy Rice Cooker makes perfect rice with little effort, and is the best rice cooker we’ve used.


    About the Author

    Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.



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